Picture-Based Native Advertising: Marketers, You Have a New Language to Learn
Posted in: UncategorizedTweets and promoted tweets that contain pictures now show a cropped preview of the image right in the Twitter stream. It’s a dramatic change to the user experience — and one that creates a fantastic opportunity for savvy marketers.
But Twitter’s move comes at the same time as Instagram is introducing its own take on in-stream visual ads (with mixed results for Michael Kors). Meanwhile, Pinterest is busy rolling out promoted pins, while aggressive brands like Taco Bell are pushing the envelope with early attempts at advertising on Snap Chat. Picture-based native advertising is suddenly coming on strong — and brands need to figure out their strategies quickly.
Just as Twitter previously forced brands to learn to communicate effectively in 140 characters, it and other platforms are requiring marketers to learn new rules about communicating with pictures.
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