Pick of the week: Rollasole, Chapter

Louise Ridley has a spring in her step after spotting this print campaign for the shoe brand Rollasole: “Pairing lovely illustration with quirky photos of disembodied legs makes these ads playful and mischievous.
“Much as I imagine I would feel when liberated from the burning pain of high heels by some of Rollasole s flat shoes, which fold up into your bag.”
The work was created by Paul Ray and Richard Newell.

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