May
24
Philips Promotes Blenders by ‘Creating’ Fruits with Multiple Flavors
Posted in: UncategorizedBlended fruits are better than regular fruits — and Ogilvy is out to prove it. To promote the Philips Walita Avance blender, the agency worked with molecular gastronomist Clecia Ribeiro to create fruits with two different flavors.
The results were Kiwigerine (kiwi with the color and taste of tangerine), Bananaberry, and Pinegrape. The mashups were presented to shoppers in Sao Paulo as proof that blended fruits are the future.
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