May
22
Philips Brings ‘Sense and Simplicity’ to China’s Hospitals
Posted in: Uncategorized
This year's Festival of Media, held in Valencia, Spain, honored effective media campaigns from around the globe. In the next few weeks, MediaWorks will take a look at some of the winners, illuminating the insights behind the campaigns and why they worked. This week's case study, from Carat and Philips, won the Consumer Benefit/Advertising as Service Award.
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