Hasta La Creative!

US swimmer Michael Phelps, the current holder of the most Olympic golds at 8, is no doubt to be the next phenom in the world advertising as he is now a household name. Practically anywhere in the world, this 23 year old swimmer is a brand in his own right, being perhaps the greatest Olympian to date for his historic feat.

Now if people are looking on, then so are the different companies who want Phelps in their advertising program. The last time so much hype was being built on promotional campaigns was during the time of golfer Tiger Woods. But that was yesterday’s news. Today is Michael Phelp’s time so don’t be surprised to see him a lot in the various advertising mediums such as print, radio, TV and web advertisements.

It appears that Phelps is next in line. According to CNN, Phelps is set to become the highest earning Olympian of all time, possibly bringing in a paycheck of between $30 and $50 million.

(Source) Northern Star

Brian Yalung is a Problogger at Talent Zoo mainly contributing to latest news and issues on advertising and marketing. The sites are as follows: www.beyondmadisonavenue.com, Talent Zoo is the #1 site for Ad, Marketing, and Media Professionals. Catch the Buzz at Beyond Madison Avenue!