Jun
18
Pharrell Williams' Recycled Plastic Fashion Wins Cannes' First Product Design Grand Prix
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In the new product design category this year, the Grand Prix was awarded to an unusual project to make jeans and other clothing recyled from plastic trash recovered from the ocean. Called “Raw from the Oceans,” the line is curated by singer Pharrell Williams for denim fashion brand G-Star Raw, working in collaboration with a company called Bionic Yarn and the Vortex Project. The effort was entered by G-Star Raw Amsterdam and FHV BBDO in the Netherlands.
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