Jan
06
P&G’s Thank You Mom Sequel Will Tear You Up Just Like the Original
Posted in: Uncategorized
Wieden + Kennedy has accomplished greatness again for P&G with its sequel to the 2012 “Best Job” which paid homage to all the hard work moms do for their children. The sequel, entitled “Pick Them Back Up,” again, pays homage to moms, this time with a focus on the 2014 Sochi Winter Olympics.
Like the original, in the sequel, we see moms aiding their budding Olympians to get up over and over again and to keep trying to master their particular sport. And all the while, offering the love and support only a mother can give.
As part of the campaign, P&G is sending $1,000 Visa cards to 357 Olympic moms to supplement their travel to Sochi.
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