P&G's Spinoff of Beauty Brands to Coty Leaves Grey With a Conflict
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Now that Procter & Gamble Co. has divested a big chunk of its beauty business to Coty, the deal appears to leave WPP’s Grey in the middle of a somewhat uncomfortable conflict.
Grey continues to handle P&G’s Pantene hair care, and also handles the CoverGirl, Clairol, Wella retail and some fragrance brands that went to Coty under a spinoff-merger transaction completed today.
While there’s relatively little competitive overlap between the P&G brands Coty has gotten and the Pantene brand P&G is keeping, there is some. P&G’s Pantene and Coty’s Wella and Clairol all sell shampoo and conditioner, the latter technically only through professional and salon channels, though diversion means they sometimes end up on shelves of the same retailers carrying Pantene.
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