P&G’s Silicon Valley Ambassador Heads to Startup Endorse
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Mobile-deals startup Endorse has landed Procter & Gamble’s Silicon Valley ambassador to be its first head of sales.
Sonny Jandial is a well-known figure among startups seeking to partner with packaged goods marketers. As associate marketing director at P&G FutureWorks, he was tasked with bridging the physical and psychic distance between corporate headquarters in Cincinnati and venture-capital firms and startups in Silicon Valley. Instead of working out of a P&G office, he divided his time between the startups he worked with: typically five to 10 at any given time.
Past P&G startup partners included Klout and Shazam, but Mr. Jandial had most recently been spending the bulk of his office hours in Palo Alto working at Shopkick, another mobile-deals player.
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