P&G's Always #LikeaGirl, R/GA Win Big at U.K.'s D&AD Awards
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Always’ #LikeaGirl was the most prolific winner at this year’s pestigious D&AD awards in London Thursday night, an indicator that the campaign for the Procter & Gamble brand could also scoop up multiple prizes at the Cannes Lions International Festival of Creativity next month.
#LikeAGirl, created by Leo Burnett Toronto, London and Chicago, and Holler, was the campaign awarded the most pencils overall, winning a Black Pencil (D&AD’s highest honor) as well as two Yellow Pencils, three Graphite Pencils and two Wood Pencils. P&G was also recognized as most-awarded client, thanks to the Always work. The ad, which started out as a viral video and became a Super Bowl spot, also swept the board at the Webby awards earlier this month.
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