Hasta La Creative!

Each time I log into Twitter, I feel a pang of pity for Pacific Gas & Electric. Now, I lived in Northern California for years and had no real love (or hate) for PG&E. But I still think it’s a tad unfair that the top sample post on Twitter’s front page has long been a complaint—by one of Twitter’s founders, even—about the utility company. You can’t make out the full message, but the line “waited all morning for PG&E” pretty much tells you that “Ev” isn’t in love with their customer service. You also get the bonus snippet of “without power or internet.” This criticism comes with no real context, on a page seen by hundreds of thousands of people. I tried to ask Ev, aka Twitter co-founder Evan Williams, about it, but his only response so far was a tad unfulfilling. What do you think? Is his missive a virtual sucker punch, or is it PG&E’s karmic punishment for all its outages, missed appointments and surprise rate hikes?

—Posted by David Griner