Mar 25

P&G to Acquire Fekkai Brand

Posted in: Uncategorized


AMELIA ISLAND, Fla. (AdAge.com) — Procter & Gamble Co. has agreed to buy prestige hair-care brand Frederic Fekkai for an undisclosed sum, bolstering the company's offerings in high-end hair care and potentially opening a new front in professional or mass hair care, too.

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