Jun
10
PG Tips: Monkey’s Monumental Mission
Posted in: Uncategorized
Every Red Nose Day, celebrities take on huge, daunting challenges to raise money. We brought a beloved brand mascot – PG tips Monkey – to life in the real world. This animatronic Monkey took on a towering feat: climbing Europe’s tallest building. A 360 campaign, including hilarious film of the stunt, asked fans to support Monkey’s heroics by buying special packs. Case study: https://vimeo.com/130204607
Advertising Agency: HeyHuman, London, United Kingdom
Executive Creative Director: Bo Hellberg
Creative Director: Shnoosee Bailey
Art Director: Dai Roberts
Copywriter: Dave Mance
Agency Producer: Laura Oxley
Production Company: Unit9, London
Director: Michael Sugarman
Producer: Elliot Tagg
Published: March 2015
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