P&G Revisits Its Laundry Day Miracle: Machines That Don't Wash
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Swash, a brand Procter & Gamble Co. once tested as a line of products for college students to freshen clothes without washing them, is taking on new life as a high-end system aimed at professionals looking to do the same thing — at a far steeper price.
P&G is joining Whirlpool for the national launch of a Swash appliance at a suggested retail price of $499 that uses Swash Pods sold at $6.99 per 12 pack to refresh clothes. (Think of it as pod coffeemakers coming to fabric care. The pods come in fragrances named Awake, Recharge and Unwind that could easily pass for coffee or tea flavors.)
Swash products are already available nationally for pre-order at Bloomingdales.com, with models on display in some stores in or near New Jersey, Atlanta, Washington, Philadelphia and Chicago. As of September, they’ll be available more widely at such retailers as Best Buy and Bed Bath & Beyond.
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