P&G Reaches Far and Wide, Including to NASA, to Cut Video Costs
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Ever heard someone say advertising isn’t rocket science? Don’t tell that to Procter & Gamble Co., which in a wide-ranging effort to find less-expensive ways to shoot TV commercials and other video content, has posted a request for information on the website of the National Aeronautical and Space Administration among other places.
The post, which went up Sept. 11, says P&G is seeking “a new way to produce moving images for TV commercials and digital video that meets the demand of more flexible content” and “produces more content at a cost that is significantly lower than today’s average” TV commercial in the U.S. while still meeting its brands’ production-quality standards.
A P&G spokeswoman said in an e-mail that the brief was issued through P&G’s “Connect & Develop” program to gather industry ideas, adding that: “P&G continually works to improve how we engage with consumers. This includes looking for innovative new methods of producing content and cost savings with production.” Posting on NASA.gov was intentional as part of the company’s effort to cast a wide net for ideas.
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