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A strong dollar took its toll on Procter & Gamble Co. sales and earnings, and it’s also among factors pushing down marketing spending, Chief Financial Officer Jon Moeller said marketing spending was down 0.7 percentage points as a share of sales last quarter.

Thanks to a dollar that strengthened against virtually every currency last quarter, P&G missed analyst forecasts for earnings per share excluding restructuring and other temporary factors by a fairly wide margin at $1.06 per share vs. the $1.13 consensus analyst forecast. That came despite the 0.7 percentage point in marketing savings vs. last year and vs. fiscal 2012, of which 0.6 points came from non-media costs, Mr. Moeller said.

Based on the numbers Mr. Moeller cited, P&G’s reported advertising spending for the full year ending June 30 would tally 10.5% of company sales, down from 11.2% in 2012 and 11.1% last year. With P&G sales currently running at around $81 billion on an annual basis, that would mean $8.5 billion in reported global advertising spending for P&G this year, down from $9.2 billion on $83.6 billion last year, before the effect of divestitures such as the Iams and Duracell brands.

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