Jul
16
Pfizer’s Viagra Shifts Creative to BBDO from McGarryBowen
Posted in: Uncategorized
Pfizer is moving lead creative duties for one of its most important brands, Viagra, to BBDO, New York, from McGarryBowen, New York.
As Ad Age reported last fall, the global pharma giant has been consolidating its ad agency relationships with three major holding companies: WPP, Omnicom and Publicis Groupe. The company’s procurement department has been heavily involved in the process.
Dentsu-owned McGarryBowen and other partners outside that trio of firms have spent the past nine months preparing for the fact they’d be sidelined by Pfizer.
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