Hasta La Creative!

Film
Pfizer

FAP (Familial amyloid polyneuropathy) is a rare disease that causes multiple failures to the neural system. There is no cure for it, but if discovered in time it’s possible to pause its progress. The campaign tells the story of a woman full of life. Suddenly, she sees her dreams come tumbling down after knowing about the disease, but luckily she finds treatment and her dreams are given a second chance.

Advertising Agency:TracyLocke Brasil/DDB, São Paulo, Brazil
Film Studio:Stink Films
Music:Lucha Libre
Sound Company:Lucha Libre
Client Approval:Rafael Semin, Renner Teles
Head Of Strategy:Leandro Gimenez
Media:Ricardo Mariano
Head Of Media:Gustavo González, Lúcia Cucci
Account Management:Natalia França
Head Of Client Services:Michele Pereira
Producer:Juliana Miyake, Bruna Martins, Daniel Lombardi
Head Of Production:Mariana Sierra
Audio:Lucha Libre
Color Grading:Marla Colour Grading
Post Production Company:Humanóide
Post Production Coordinator:Roberta Bruzadin
Film Editor:Victor Cohen
Production Coordinator:Paula Macedo, Rogerio Maestro
Executive Producer:Renata Dumont, Carolina Junqueira, Camila Martinez
Executive Director:Ingrid Raszl
Art Director:Ana Henriques, Bruno Athayde, Alfredo Mariano
Director Of Photography:Mauricio Padilha
Assistant Director:Tatiane Klein
Director:Salsa
Film Producer:Stink Films
Copywriter:Vinicius Biss
Group Creative Director:Bruno Athayde
Ecd:Nina Lucato
CCO:Rodolfo Barreto
Ceo:Pipo Calazans