Feb
27
Peugeot rides back into the U.S. after a nearly three-decade absence
Posted in: Uncategorized
Nearly three decades after exiting the U.S. market, PSA Group is coming back with the brand it pulled out: Peugeot.
The French auto conglomerate will reintroduce Peugeot vehicles as part of a 10-year plan to sell cars again in North America, CEO Carlos Tavares said in Paris on Tuesday. They will originally be sourced from Europe and China, Tavares said, without identifying any nameplates.
Larry Dominique, PSA’s North America chief, told Automotive News that Peugeot is the “best fit” for the North American market, based on consumer awareness of the brand and emerging demographics.
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