Aug
05
Petsmart Launches Review for Creative Agency
Posted in: Uncategorized
Petsmart is launching a review for its creative account.
The pet-products retailer, which has been handling creative in-house for the last few years, began reaching out to agencies last week, according to executives familiar with the matter. Its last creative agency was Bernstein-Rein, an independent in Kansas City, Mo., which handled the business until it was brought in-house around 2012.
OMD in April picked up Petsmart’s media account following the bankruptcy of its previous media shop, KSL Media. Consultancy Mercer Island is fielding the review process.
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