Peter McGuinness Resigns as CEO of DDB Chicago, Joins Chobani
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Peter McGuinness has resigned his post as CEO of DDB Chicago, and will be replaced by Paul Gunning, the head of DDB’s digital arm, Tribal Worldwide.
Mr. McGuinness is departing to move back to New York, where he will take up a post as chief marketing and brand officer at Chobani. The maker of Greek-style yogurt has exploded into a $1 billion company in the past five years under founder Hamdi Ulukaya. Messrs. McGuinness and Ulukaya got to know each other when Mr. McGuinness ran Gotham, where Chobani was previously a client. The hire comes as part of management changes at the marketer, among them luring Kellogg exec David Denholm to serve as president-COO and run day-to-day operations.
“Spending the past two years at the helm of such an iconic agency with some of the best clients in the industry has been an amazing experience,” said Mr. McGuinness. “I leave DDB Chicago incredibly proud of what we and the management team have accomplished and wish them great success moving forward. As I prepare to begin my next chapter, I’m honored to join Chobani, a company who’s brand, products and people I have long admired. There’s so much upside and excitement around the company and I’m thrilled to now be a part of it and see nothing but opportunity moving forward.”
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