Dec
14
Peruvian League Against Cancer: #CaptureCancer
Posted in: Uncategorized
Karen Ocaña Dávila, Second Officer of the National Police of Peru was able to capture the biggest murderer of women in the country. Guilty of taking to lives of 1,800 women in Peru in just one year.
She was able to catch it by getting a timely check up in the League Against Cancer.
The campaign with the biggest outreach in the brand’s history.
US $ 210,000 in free publicity
+ 131% in brand’s positive
+ 240% in checkups
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