Jul
08
Permutive Raises $18.5 Million as the Search for a Cookie Alternative Continues
Posted in: UncategorizedPermutive, a publisher-focused data management platform (DMP), has raised $18.5 million in Series B funding. The cash injection comes as the digital advertising industry faces increased regulations and the depletion of third-party cookies. Those changes make publishers’ consented first-party data more valuable, meaning they’ll need partners to help organize and eventually monetize it. “What we…
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