Aug
23
Performance Pricing Fails to Catch on in Influencer Marketing
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Cost-per-engagement is seen by many agencies and influencer networks as a more transparent pricing model. Agency RPA recently tested CPE for a big consumer product client for the first time, where it collaborated with more than 40 Instagram creators — whose followers range from 2,500 to over 165,000 — on two campaigns.
This experiment over-delivered on the campaign…
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