Feb
08
Perfection Thwarting Progress: Response to IAB Tech Lab’s Missive on Google’s Privacy Sandbox
Posted in: UncategorizedThe Privacy Sandbox’s road to industrywide support hit another roadblock Tuesday. The crux of the IAB Tech Lab’s 106-page analysis focuses on the ways Google-backed cookie alternative Privacy Sandbox does not support many functions enabled by the current, cookie-supported, ad-tech ecosystem, specifically calling out its lack of support in measurement, brand safety and preserving commercial…
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