Hasta La Creative!

Percolate, a marketing technology company that helps marketers plan and publish content, has raised $24 million in a round led by Sequoia Capital, the company announced today.

The funding kicks the battle for content marketing tech supremacy up a notch. NewsCred, which began as a content licensing company but recently built functionality similar to Percolate, raised $25 million in January. Contently, which connects freelancers with brands and publishers, raised $9 million earlier this year as well. With the $24 million dollar raise, Percolate should be able to go head to head with these companies in what is becoming an increasingly hot niche in the marketing industry.

“We’re pretty confident this stuff is a good idea,” said Noah Brier, co-founder of Percolate, of content marketing technology. In an interview with Ad Age Monday, Mr. Brier pointed to the rise of mobile as a main driver for today’s content marketing boom. “You buy a phone because you need a phone, but you use a phone for social, and at the heart of social is content,” he said.

Continue reading at AdAge.com