May
01
Pepsi's New '1893' Soda Further Blurs Booze, Soda Marketing
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: The line between soda and booze marketing is getting about as blurry as a Sunday morning hangover. Witness the debut ad for Pepsi’s new 1893 premium soda brand, which uses a sommelier character who peddles the beverage like a fine whiskey or wine.
The ad is meant to be humorous. But it underscores a serious marketing strategy by PepsiCo…
Post a Comment