Pepsi's Jakeman Goes After Saatchi's Roberts Over Gender Comments
Posted in: Uncategorized
Kevin Roberts, chairman of Publicis Groupe’s Saatchi & Saatchi, says adland’s gender diversity debate is over. But at least one top marketing executive begs to differ.
In a series of tweets today, PepsiCo Global Beverage Group President Brad Jakeman took Mr. Roberts to task for telling Business Insider that the “fucking debate is all over” when asked about the gender diversity in the ad industry. Mr. Roberts — who also carries the title of “head coach” for Publicis Groupe — told the publication that he doesn’t spend “any time” on gender issues at his agencies, adding that the issue is “way worse” in industries such as financial services, where there are “problems left, right, and center.” Read the entire interview here.
On Twitter, Mr. Jakeman shot back that he was proud not to be a Saatchi client. He also said Mr. Robert’s views are “hardly a #lovemark” and “more like [an] “#ignorantmark.” That is a reference to a business book Mr. Roberts authored called “Lovemarks: The Future Beyond Brands.”
Post a Comment