Feb
18
PepsiCo Installs New North American Beverages CMO
Posted in: Uncategorized
PepsiCo has a new chief marketing officer for North American beverages. Greg Lyons, formerly senior-VP marketing, was named to the role. He replaces Seth Kaufman, who has moved on to become the president of the company’s North American nutrition business.
A PepsiCo spokeswoman confirmed the changes to Ad Age after they were earlier reported by Beverage-Digest.
Mr. Kaufman had held the CMO job since September 2015 when he was promoted after Simon Lowden moved on to take over as the company’s president for global snacks and insights. In his new job, Mr. Kaufman will oversee brands including Quaker, Tropicana, Naked and KeVita.
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