Pepsi Taps Kaufman to Take Marketing Lead on Colas
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Pepsi has tapped Seth Kaufman as its new head of marketing.
Mr. Kaufman replaces Angelique Krembs who is taking on a new role as VP-field marketing and innovation for North American Beverages. As the VP-brand marketing for colas, Mr. Kaufman will report directly to Simon Lowden, CMO of Pepsi Beverages North America.
Most recently, Mr. Kaufman served as VP-general manager of the Starbucks Joint Venture. Prior to that he held the role of director-media strategy and investment for PepsiCo beverages. In that role he rebuilt and expanded PepsiCo’s media team, resulting in several much-heralded media deals. There was a Pepsi Max “video-in-print” ad that ran in Entertainment Weekly and promoted CBS’s Monday night lineup, as well as the development and execution of custom media efforts for the Pepsi Refresh Project.
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