Mar
10
Pepsi Partners With Starbucks Water Brand
Posted in: Uncategorized
NEW YORK (AdAge.com) — Drink bottled water. Make a difference. That's the theme behind a campaign for the widespread launch of Ethos, the brand that up until now has been available only in 7,000 Starbucks locations. In a partnership with Pepsi-Cola North America, the brand is being rolled out to 40,000 mass merchandisers as well as convenience, supermarkets and drugstores in a push that will benefit water-stressed countries.
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