Pepsi Is Blanketing Coke’s Hometown With Ads as Atlanta Prepares to Host the Super Bowl

If there’s one question that arouses more intense emotions than any other in Atlanta, it’s likely this: “Is Pepsi OK?” In Coca-Cola’s home turf, “Coke” and “soda” are synonymous, which isn’t too surprising, given that the brand’s relationship with Atlanta goes back more than 125 years. Pepsi certainly has a presence in the city, largely…

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