Jun
28
Pepsi: Fake Agenda
Posted in: Uncategorized
Everyone knows that Brazilians love football and a passion for international championships, has become part of the fans’ routine. Through a tool that allows the user to add appointments to any online calendar such as Google Calendar and Outlook, Pepsi created the invitation for a “Very Important Meeting” that takes place precisely during game times. “The idea is not to encourage people to miss important meetings, but to bypass those meetings that could be an email”.
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