May
10
Pepsi cans attempt to reclaim pop culture glory
Posted in: Uncategorized
This summer Pepsi is sponsoring her “Piece of Me” tour that follows her four-year Las Vegas concert residency, “Britney: Piece Of Me,” which ended at the end of last year after generating more than $130 million in ticket sales, according to Billboard.
As part of its summer campaign, Pepsi will give away tickets to Spears’ tour shows as well as for other concerts including Austin City Limits, Lollapalooza and the MTV Video Music Awards. The brand in a press release today also teased a forthcoming ad that will feature “one of today’s top music superstars.” A spokeswoman declined to elaborate on the ad.
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