Pepperidge Farm Puffs Up Pastry Sales With Help From Videos
Posted in: Uncategorized
The first part of the Mother’s Day trio, a Pull-Apart Loaf With Maple Bacon (above), was a new recipe posted in April. Then Pepperidge Farm added new videos for existing recipes in its lineup. A Tomato Jewel Tartlets video posted in late April and will be followed by a Puffs Primavera video in early May (below).
The work has been done largely over the past six months by everyone from in-house chefs to the social team. An integrated services team provides the cameras for the shoots.
The product’s marketing spend is all dedicated to digital, including paid Facebook and Pinterest posts. Facebook and Pinterest are probably the two lead places where people first find the content, Mr. Foley said. Then the brand has a chance to bring viewers into its owned assets, including having them sign up for the Puff Pastry email newsletter, which has more than 400,000 subscribers.
Post a Comment