Jan
06
People’s Choice Awards Embraces Social Media
Posted in: Uncategorized
NEW YORK (AdAge.com) — Procter & Gamble is going out of its way to get more people involved in its 36-year-old "People's Choice Awards," in a sign of how TV producers are quickly tweaking they way they make their shows to cater to emerging viewer habits. The consumer-products giant's TV-production arm enlisted reality-TV impresario Mark Burnett to helm this year's broadcast, loosened up and broadened the voting process, restructured the flow of the awards program itself and worked diligently to fan enthusiasm for the program well before it hits CBS Wednesday evening.
Post a Comment