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Northwestern University has named Mary Baglivo as the new vice president for global marketing and chief marketing officer. Ms. Baglivo has previously served as CEO of several leading communications agencies and as the global business leader for those agencies’ relationships with multinational companies. Notably, she served as the former chairman and CEO, Americas, for Saatchi & Saatchi Worldwide. Prior to joining Saatchi & Saatchi, Ms. Baglivo was the president of Arnold Worldwide and also served two years as the chief operating officer, North America, for the J Walker Thomason advertising agency. She was named the New York Advertising Woman of the Year by the Advertising Women of New York.

Cesar Conde will join NBCUniversal as executive vice president. Mr. Conde had served as president of Univision since 2009. Under his leadership, Unvision’s main broadcast network became the number one in America regardless of language for the first time in the company’s 50-year history in July 2013 and experienced record ratings and profitability for that same year. Prior to Univision, Mr. Conde worked as the White House fellow for Secretary of State Colin L. Powell from 2002-2003. He holds a B.A. with honors from Harvard University and an M.B.A. from the Wharton School at the University of Pennsylvania.

Sapient has appointed Silvia Lagnado to its board of directors. She will bring a 27-year international career as a seasoned business executive and global marketer that has spanned the U.K., USA, Brazil and Argentina to the board. Previously, Ms. Lagnado served as the chief marketing officer of Bacardi Limited. Prior to Bacardi, she held numerous executive leadership positions at Unilever, which culminated into her role as exec VP for Unilever’s Savoury category.

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