People on the Move: Chris Hassall Joins APCO Worldwide


Chris Hassall, former global external relations officer at Procter & Gamble, joined APCO Worldwide as a member of the firm’s International Advisory Council (IAC). Dr. Hassall joined P&G in 1983 as a research analyst after earning his Ph.D. in Pharmacology and Toxicology from the University of Arizona. Mr. Hassall served in P&G’s global offices including Guangzhou and Geneva, overseeing external relations for Asia, Greater China, Central Eastern Europe, Middle East and Africa. After retiring from P&G in 2012, Hassall returned to Guangzhou to teach in the MBA and EMBA programs at the Sun Yat-Sen University Business School.

Cumulus Media appointed Pierre Bouvard to the newly created role of chief marketing officer. Prior to Cumulus, Mr. Bouvard was senior VP-sales for TiVo Research & Analytics, Inc. where he led cross-media targeting and sales lift measurement engagements for Procter & Gamble, Comcast, Turner Broadcasting and NBCU. He has held executive positions at Arbitron Inc. and Coleman Insights, leading sales and market research, respectively.

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