Penguin Books: Footballer, Acupuncturist, Jockey, Chef, Paparazzi

“A book can change the story of your life.”

Advertising Agency: Y&R, Beijing, China
Executive Creative Director: Nils Andersson
Art Director / Copywriter: Nils Andersson
Art Director: Candy Wang, Jianjun Geng
Copywriter: Gao Han
Creative Director/ Art Director: Ronnie Wu
Creative Director/ Copywriter: Donghai Liu
Account Service: Charles Sampson
Designer: Bruce Xie
Illustrator: James Clapham

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