Nov
06
Peloton’s Aggressive Holiday Push Features Dueling Perspectives, and 2 Queen Covers
Posted in: UncategorizedPeloton, the spin sensation shaking up the fitness industry, is showing two perspectives–his and hers–in its holiday campaign this season. To that end, the company commissioned two covers of Queen’s “Crazy Little Thing Called Love,” one from Meghan Trainor and one from Brett Eldredge. The new work from creative shop Mekanism features a new strategy…
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