Pedigree: Screen and Dog Saver
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Pedigree
At the office, whenever you’re at a meeting or having some coffee — that is, when you’re away from the computer — the screen saver will come on. The same thing also takes place very frequently with computers located at shops, cyber cafés and other public venues. We decided to use screensavers as media and turn them into a virtual pet adoption fair. The screensaver is available for all platforms and displays videos of dogs that are up for adoption.
Advertising Agency:AlmapBBDO, São Paulo, Brazil
General Creative Director:Luiz Sanches
Creative Director:Bruno Prosperi, Renato Simoes, Marcos Medeiros, Andre Kassu
Digital Creative Director:Luciana Haguiara, Sandro Rosa
Art Director:Andre Sallowicz
Copywriter:Filipe Medici, Dudu Barcelos
Innovation Manager:Isabela Albero
Production:Goma
Programming:Oninteractive
Rtv:Vera Jacinto, Rafael Motta, Henrique Danieletto
Project Manager:Paulo Bazeggio
Digital Production Director:Fernando Boniotti
Media:Flavio De Pauw, Fabio Cruz, Isabela Albero, Juliana Melo, Caroline Pimentel
Account Executives:Fernanda Antonelli, Ricardo Taunay, Italo Neto, Samantha Keichichian, José Maria Fafe
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