Hasta La Creative!

This film is part of the launch campaign for Payconiq by Bancontact, a Belgian mobile paying app.

There are times when happiness seems to be completely on your side. It’s a shame if you can’t get the most out of those moments. With this in mind, Boondoggle created the launch campaign for the Payconiq by Bancontact app, the new mobile payment app that emerged from the merger of the existing Payconiq and Bancontact apps.

Missed opportunities because you forgot your wallet? The Payconiq by Bancontact app will put an end to this once and for all. The ultimate sales bargain or the perfect last minute, a lack of cash or bank cards is no longer a killjoy. With the app you can pay ‘surprisingly simple mobile’, on the spot. Because if there’s one thing that everyone always has in their pocket… it’s a smartphone.

With Apple Pay starting to make its introduction to the Belgian market, Payconiq wanted a campaign that creates strong awareness for the Payconiq by Bancontact app and an even stronger increase of its users.

The TV commercial is a charming little love story with an unexpected twist, brought to a happy end thanks to the Payconiq by Bancontact app.