Hasta La Creative!

Not every news outlet, airline feature or instructional video is a paragon of journalistic integrity. Sometimes, they’re willing to sell time or space and make it look just like a staff article or news story. I say don’t dismiss these out of hand. If the setting is right and your message gets delivered then consider it for part of your ad budget.

Paul Hirsch has been practicing communications since 1983. He now owns his own marketing/pr firm in Northern California. Paul specializes in media relations, marketing collateral, website copy development and ad design. You can learn more about him on Facebook or by visiting www.nowville.com/paulhirsch.