Jul
28
Pay-for-Play Wends Its Way Into TV News
Posted in: Uncategorized
NEW YORK (AdAge.com) — The revelation last week that McDonald's paid to have iced-coffee drinks set in front of the news anchors on Las Vegas' KVVU created a stir, even though the news personnel went about their business, didn't sip them and didn't give their inanimate co-stars even the slightest mention. Those outraged will be sad to learn that paid appearances for cold java are no longer that unusual.
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