Hasta La Creative!

A graphic & UI designer focused on bringing brands to life in print & online platforms with innovative ingredients of design elements.

“I’ve worked with a lot of big and small businesses and provided them with relevant solutions in brand identities & Web designs that engaged the customers and form an emotional connection with them. “

Why are you a Graphic Designer?
I have a great interest in the artistic/craft area & love to do hilarious photo editings from my school time & showed to my school buddies that’s how the love for drawing and software designs developed.
Did you attend school for fine art or design? Yes, I’m a graduate from Arena Animation, New Delhi.

You also do a lot of UI/UX design. How did you start on this?
Few years working in graphic design, I decided to push my skills further & pursue a career in UI as well. Currently, I’m more focused on brand identity & communication design.

What kind of research practice do you follow on your brand identity/communication design?
This needs to follow different parameters of the process like Research, brainstorming, creating mood boards then Brand language with the typo, colors, brand elements, etc. I make sure that every piece of content strictly adheres to their brand identity and brand guidelines.

Were there any particular role models for you when you grew up?
I didn’t have specific role models but I loved to watch cartoons & MAD Art & Craft by Rob which used to telecast on pogo.

Who was the most influential personality in your career in graphic design?
I’ve had many people from different fields. However, I always give credit to Gaurav & Garima (CoFounder of Viralcurry Digital Media Agency) who mentored me throughout the Beginning of my career as an amateur designer and helped me a lot to understand the fundamentals.

When did you start freelancing?
I’ve always freelance along with my job, Since the 2nd year of college.
Was there any time when you wanted to quit graphic design? Not really because I never take this as an option.

Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers or direct clients?
Most of the times, I worked full time & handle direct clients in freelance bases.

Do you have clients who give you steady work or do you advertise for new clients often?
Yes, I’m working with long terms clients & also work for my past companies on a regular freelance basis. I constantly keep self-advertising for newer clients.

How do you market yourself?
I updated my LinkedIn & Behance profile on a regular basis. In Instagram frequently I updated my illustration & other work through post & stories. I recently did my personal branding which really helped me to connect with my clients in a more professional way.

Any other Indian graphic designers who you admire?
Alicia Souza, I really liked her consistent illustration artwork & Mamta Singh really amused with her hand-drawn wall murals.

What advice do you have for aspiring creative professionals?
Would you advise them to take on graphic design as a career option? Definitely, from past years scope & opportunities for designers really increased with compensation. Graphic design is just as practical as any other career choice if you have the right mindset and work ethic.

Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
Yes, they are but before investing budget in your service they have many queries in their head so it’s really important to clearly communicate with the client & present your ideas, thought process & tell them how it is going to value their brand.

Mac or PC?
Mac & large external screen.

Who would you like to take out for dinner?
Family & friends.

What’s on your iPod?
I don’t have an iPod if you ask me what I listen frequently a mix of Hindi, English songs, ghazals & storytellers.

What’s your Twitter Handle? Instagram?
I don’t use Twitter. Instagram Username: coolveer4270