Mar
14
Paulig: Paulig City Coffees – New York, Parisien, Sydney
Posted in: Uncategorized
The city coffee series – a design series by Bob the Robot on behalf of 140 year-old Finnish coffee brand Paulig – are aimed at Finnish, Lithuanian, Latvian, Estonian and Russian markets.
Anchored by clever coffee callbacks to various landmarks and symbols (including The Statue of Liberty, Arc de Triomphe, and Cuba’s iconic vintage cars, etc) the print, OOH, and video campaign promotes the different city-themed flavors of Paulig – Café Havana, Café Barcelona, Café Parisien, Café Sydney.
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