Pattern Forming: Pepsi, GM Latest Marketers to Yank Ads Deemed Offensive By Consumers
Posted in: Uncategorized
Marketers are yanking ads nearly as fast as they are making them.
PepsiCo on Wednesday was criticized for an online spot for Mountain Dew that some consumers charged was racist and misogynistic. The 60-second ad — which the beverage maker has since removed from the web and apologized for — was made by the rapper known as Tyler the Creator, depicted a white female asked by a police officer to pick out a perpetrator from a lineup of black men and a goat.
Meanwhile General Motors became the latest carmaker caught in an ad flap. The company, seeking to boost China sales 75% by 2015, apologized for a Chevrolet ad that included a song referring to “the land of Fu Manchu” where all of the girls sing “ching, ching, chop-suey,” which one Chinese newspaper called racist.
Post a Comment