Patagonia cracks down on the Wall Street uniform


Patagonia Inc. is cracking down on the corporate logo vests that have become wardrobe staples on Wall Street and in Silicon Valley.

The outdoor gear maker won’t create the products for just anyone through its corporate sales program. Recently, Patagonia has shifted its focus to “mission-driven companies that prioritize the planet,” the company said in a statement late Tuesday. It has made gear for all kinds of companies in the past, from big banks to nonprofit organizations.

Patagonia said it wants to add more companies that have the B Corp designation to its client list — businesses that meet certain environmental, social and transparency standards and are certified by a private organization. Patagonia itself is a B Corp and some financial and technology firms also have that status.

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