Paris Shop BETC Opens in L.A. With a New Workout Program
Posted in: Uncategorized
When new agencies announce their launch, they often do so alongside a new campaign for a first client. But with the debut of its Los Angeles office, Paris-based agency BETCperhaps best known for its “Evian Babies” campaignis introducing an online workout product in which it owns a stake.
The workout, which went live online Monday, represents the type of project that the new shop wants to make a big part of its modelwhat the agency describes as a “fusion of business and culture.”
“Our projects will be hybrid for sure and likely to be very varied, from a TV show to a book to a school, a fashion line or whatever might be the best and most impactful opportunity,” says L.A. Managing Director Clarisse Lacarrau, a 15-year strategy vet who has worked with brands including McDonald’s, Google, Lacoste and Ubisoft. “But nothing will prevent us from creating a more traditional campaign if we agree together that it’s worth it.”
Post a Comment