Paris 2024: Sport Can Change Everything


Film
Paris 2024

On the 24th June, the Committee for Paris 2024 unveils its vision for the Olympic and Paralympic games: “Sport can change everything”, a film created by Buzzman, directed by Albert Albert for Iconoclast.

Whether you’re a top-level athlete or casual amateur, it is a collective call to push your limits and get involved in the 2024 games.

Paris 2024 hopes to shine a light on the unique power of sport to effect change, from the individual through to societal level.

How? The organisers are hosting large-scale celebrations, such as the “Journée Olympique” (Olympics Day) which took place the 23rd June at Place de la Concorde and across the whole France. For the first time, there will also be sporting events open to all, such as the public marathon, and the French public will be able to get more deeply engaged in the Games, whether as athletes, volunteers, torch-bearers, supporters… Paris 2024 is going to be a collective experience for all.

Advertising Agency:Buzzman, Paris, France
Vicepresident:Thomas Granger
Managing Director:Julien Levilain
Director:Albert Albert
Production:Iconoclast

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